Social media marketing, on the two platforms that suit you rather than all six.
Most businesses are present on six platforms and active on none, which costs more in attention than it returns in enquiries. Social media marketing works when you pick the platforms where your buyers actually are, post with a reason, and put budget behind the few things that land. For a local service business that is usually Facebook and Instagram. For a business selling to other businesses it is usually LinkedIn and nothing else.
Which platform is worth your time
The honest version. Any agency that recommends all six is selling hours rather than results.
- Works for
- Local services, events, older buyers, marketplace
- Organic reach today
- Low without budget
- Worth paying for
- Yes, strongest local targeting available
- Works for
- Anything visual: food, interiors, fashion, salons, property
- Organic reach today
- Moderate with reels
- Worth paying for
- Yes, and creative matters more than budget
- Works for
- Selling to other businesses, hiring, professional services
- Organic reach today
- Reasonable, still the best organic reach of the six
- Worth paying for
- Expensive per click, worth it when a client is worth lakhs
YouTube
- Works for
- Explaining something complicated, demonstrations, training
- Organic reach today
- Slow to build, compounds like search
- Worth paying for
- Yes for remarketing, needs real video
X
- Works for
- Tech, news, public conversation
- Organic reach today
- Low for local business
- Worth paying for
- Rarely, for most businesses here
- Works for
- Interiors, weddings, crafts, fashion, recipes
- Organic reach today
- Genuinely good in those niches, useless outside them
- Worth paying for
- Only within those niches
Nothing here is universal. A wedding photographer and an industrial supplier should end up with completely different answers.
What the work is
Six things, most months. What the split looks like depends on whether you are building an audience or converting one.
Profile setup and optimisation
Complete profiles, consistent name and contact details across every platform, and a link that goes somewhere useful. This also feeds local search: matching details across the web is one of the signals behind map pack rankings, which is why it overlaps with SEO services.
Content calendar
Planned a month ahead against what is actually happening in the business, so posting does not depend on somebody having a spare ten minutes. Festivals and local events matter more here than in most markets and get planned for rather than reacted to.
Creative production
Graphics, reels, carousels and ad creative. On paid social the creative is the targeting: a strong piece with mediocre settings beats a weak one with perfect settings almost every time.
Paid campaigns
Meta Ads and LinkedIn Ads where they suit, with the same conversion tracking discipline as Google Ads. Pixel plus Conversions API, because browser-side tracking alone now misses a large share of events.
Community management
Answering comments and messages within a working day. This is unglamorous and it is where most social accounts actually lose business, because an unanswered message is a lost enquiry that never shows in any report.
Listening and reporting
Watching what people say about you and what competitors are doing that works. Reported monthly against enquiries, with follower count noted rather than celebrated.
What we will tell you that a social agency usually will not
Followers are not the goal
Ten thousand followers who will never buy is a worse outcome than four hundred who might. Follower growth is easy to buy and easy to report, which is exactly why it gets reported.
Organic reach is mostly gone
A page post reaches a small fraction of the people who follow you unless something unusual happens. Treat organic as the thing that makes you look credible when somebody checks you out, and paid as the thing that reaches new people.
Posting daily is usually wrong
Three good posts a week beats seven thin ones, and costs less to produce. The pressure to post daily comes from platforms wanting supply, not from anything that helps your business.
Some businesses should skip it
If you sell something people only search for at the moment they need it, an emergency plumber being the clearest case, your money goes further in search than in social.
What it costs
Social media management runs from ₹15,000 to ₹35,000 a month depending on how many platforms, how much creative is produced and whether paid campaigns are included. Ad budget is separate and paid directly to the platform from your own account. Full ranges for every service are on the pricing page.
How the work runs
Two platforms, done properly, before anything else is considered.
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Pick the platforms
Where your buyers already are, decided from what you sell and who buys it rather than from a list of everything available.
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Set up properly
Complete profiles with matching details everywhere, which also feeds local search.
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Build a month ahead
A calendar planned against what is actually happening in the business, so posting does not depend on somebody having a spare ten minutes.
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Answer what arrives
Comments and direct messages are enquiries that happen to be public. An unanswered one is a lost customer and a visible signal to everybody else reading, so replies are part of the work rather than something to get to later.
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Put budget behind what lands
Paid promotion on the pieces that earn it, with the same tracking discipline as search advertising.
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Report against enquiries
Monthly, measured in leads. Follower count is noted rather than celebrated.
How many platforms should we actually be on?
Two, for almost everyone reading this. Pick where your buyers already are and be genuinely active there. Six half-maintained profiles look worse to a prospective customer than two good ones, because an abandoned profile with three posts from last year suggests a business that might also be abandoned.
Do you post daily?
Only if there is something worth posting daily, which there usually is not. Three considered posts a week is the shape most of our clients settle on, plus stories or short-form video where the platform rewards it.
Will social media bring us leads?
Paid social will, if what you sell has visual appeal or a clear local catchment. Organic social mostly supports trust rather than generating enquiries: someone finds you through search or a referral, checks your profile, and decides whether you look real. That is worth having, but it is a different job from lead generation and should not be sold as one.
Can you handle just the ads, not the posting?
Yes, and for a fair number of businesses that is the better arrangement. You keep posting yourself, which usually sounds more genuine than an agency can, and we run the paid side and the tracking.
Who owns the accounts and the audiences?
You do. Pages, ad accounts, pixels and the custom audiences built from your traffic all stay in your name. Those audiences take months to build and are one of the more valuable things a campaign produces, so they should not sit in an agency account.
Related services
Tell us what you sell and who buys it
That is enough for us to tell you which two platforms are worth your money and which four are not.