Google Ads and PPC management that reports what a lead cost you.
Google Ads is the only channel where you can buy a customer who is already looking for exactly what you sell. It is also the easiest place to lose money quickly, because the default settings are built to spend your budget rather than to spend it well. We manage accounts on a fixed monthly fee, in your own account, with conversion tracking wired up before the first rupee goes out.
What account management actually involves
Not a monthly login and a screenshot. These are the jobs that decide whether an account makes money.
Search term mining and negatives
The single highest return task in any account. Broad match will show your ad for searches you would never have chosen, and every one you fail to exclude is money gone. We read the search term report weekly and build the negative list from what is actually happening, not from a template.
Campaign structure
Campaigns split by what you sell and what a customer is worth, so budget can be moved toward the profitable half. Accounts built as one campaign with forty keywords cannot be steered, which is why they plateau.
Conversion tracking that survives
Google Ads conversions plus GA4, enhanced conversions where consent allows, and offline import so a lead that closes three weeks later on the phone still reaches the account that produced it. Without this the bidding optimises toward form fills from people who never buy.
Call tracking
A large share of leads in this market arrive as phone calls. If calls are not tracked, the campaigns that work look identical to the ones that do not, and every optimisation after that is guesswork dressed as data.
Bidding strategy
Manual to start, because automated bidding needs conversion history it does not have yet. Moved to target cost per action once there is enough data for the algorithm to learn from, which is usually thirty conversions a month, not three.
Landing pages
We will tell you when the page is the problem rather than the ad, and fix it. Doubling the conversion rate of a page halves your cost per lead without touching the budget.
Competitor and auction monitoring
Who else is bidding, where they are outranking you and whether it is worth contesting. Sometimes the right answer is to concede a term and spend the money where the auction is cheaper.
Which campaign type suits what
Picking the wrong one wastes the first two months. This is the short version of a conversation we would rather have properly.
Search
- Best for
- Services people actively look for
- Typical cost per click
- Highest of the four
- Watch out for
- Broad match bleeding budget without negatives
Performance Max
- Best for
- Retail with a good product feed
- Typical cost per click
- Mixed
- Watch out for
- It hides where the money went unless you force reporting
Display
- Best for
- Remarketing, rarely for cold traffic
- Typical cost per click
- Very low
- Watch out for
- Cheap clicks that never convert, flattering the wrong metric
YouTube
- Best for
- Demand you have to create
- Typical cost per click
- Low per view
- Watch out for
- Needs real creative, not a slideshow
If an agency puts a new account straight into Performance Max, ask how they will tell you which search terms produced the leads.
What we do in the first ninety days
-
Week zero: fix the destination first
Google Ads sends people to a page. If that page is slow, vague, or hides the phone number, every click costs more than it should. The landing page and the form get checked before the account is switched on.
-
Weeks 1 and 2: measurement
Agree what counts as a lead and what one is worth. Wire up conversion tracking, call tracking and GA4, and confirm every one of them fires correctly before spending starts. Campaign build happens alongside this, not before it.
-
Weeks 3 to 6: learning
Live, with manual bidding and a tight keyword set. Daily search term review in the first fortnight, because this is when the waste is highest and the negative list is doing the most work. Expect data rather than a stable cost per lead.
-
Weeks 7 to 12: settling
Cost per lead starts to hold steady. Budget shifts toward the campaigns earning it. Bidding moves to automated once there is enough conversion history for it to be an improvement rather than a gamble.
-
Month 4 onward: scaling
Expanding into terms that were too expensive at the old conversion rate and are now viable, testing new angles, and reporting cost per lead alongside lead quality rather than in place of it.
-
Month 6 onward: replace what has worn out
Ad copy fatigues, competitors change their bids, and search terms drift toward things you do not sell. Refreshing on a schedule rather than once results have dropped is what keeps a cost per lead from creeping up unnoticed.
What it costs
Management runs from ₹15,000 to ₹40,000 a month depending on how many campaigns and how much budget is being steered, with a three month minimum. Ad spend is separate and paid straight to Google from your own account. The workable floor for spend is around ₹30,000 a month; below that there is not enough data to optimise on and you stay in the learning phase indefinitely. Full ranges are on the pricing page.
Paid search is one half of a budget. The other half is usually social media marketing for demand you have to create rather than capture, and SEO for the traffic that keeps arriving when the spending stops.
How much does Google Ads management cost in India?
Expect ₹15,000 to ₹40,000 a month for management, charged as a fixed fee rather than a share of your spend. Ad budget sits on top and goes directly to Google. Agencies charging a percentage have an incentive to spend more of your money, which is the wrong way round.
Why not just run the ads ourselves?
Plenty of businesses do, and if your market is small and your keyword list is short it can work. The cost of doing it yourself is usually invisible: budget spent on searches you never wanted, because the search term report is the one screen nobody opens. If you are spending under ₹25,000 a month, running it yourself and spending the management fee on ads is often the better trade.
Do you take over an existing account or start fresh?
Take it over, almost always. The conversion history in an existing account is worth real money to the bidding algorithms, and starting fresh throws it away. We restructure inside the account instead, which keeps the history and the quality scores.
What if we want to stop?
After the three month minimum, one month notice. The account stays yours with its full history, the tracking stays in place, and we hand over anything we built. There is no lock-in, because an agency that has to trap clients has a different problem.
Do you guarantee a cost per lead?
No, and be careful with anyone who does before seeing your account. Cost per lead depends on your market, your competitors, your prices and the page the traffic lands on. What we will do is tell you within the first month whether the numbers can work, and say so plainly if they cannot.
Related services
Send us the account
Grant read access and you will get a written review of what is working and what is wasting money, whether or not you hire us.