UI and UX design services that fix the flow before decorating it.
Dice Codes is a digital agency in Punjab. Websites, online stores, search, advertising, brand and AI, built for businesses across Punjab and India.
UX is the decisions about what happens in what order. UI is what those decisions look like. They are different jobs and confusing them is why so many attractive products are frustrating to use. We start with the flow, because a beautiful checkout that loses people at step three is still broken, and no amount of visual polish rescues a sequence that does not make sense. Then we design the interface, in Figma, with a component library a developer can build from without guessing.
What the work covers
Research and audit
What the current thing does, where people fall out of it, and what competitors have solved that you have not. Analytics and session recordings if you have them, a heuristic review if you do not.
Information architecture
What lives where, and what the navigation is called. Unglamorous and the highest-leverage part of the job, because no interface rescues a structure nobody can navigate.
Wireframes
Grey boxes, deliberately. Reviewing structure while looking at finished visuals means everyone discusses the colour of the button instead of whether the step should exist.
Interface design
The visual layer: type scale, colour, spacing, states. Built as a component library rather than as screens, so it stays consistent when you add a page next year.
Prototypes
Clickable, for the flows that matter. Cheaper to find a problem in a prototype than in a build, by roughly an order of magnitude.
Design to development handover
Components, spacing tokens and states documented. A developer should not have to ask what happens on hover, or measure a gap with a screenshot.
Where interfaces usually lose people
Four failures we find in most audits, in rough order of how much they cost.
| Problem | What it looks like | Usual fix |
|---|---|---|
| Too many steps | A form asking for everything before showing value | Ask for less, later. Every field removed lifts completion |
| Unclear next action | Three buttons of equal weight | One primary action per screen, visually obvious |
| No feedback | A button that appears to do nothing when pressed | Show state immediately, even before the server answers |
| Mobile as an afterthought | Tap targets under 44 pixels, forms that fight the keyboard | Design mobile first, since most Indian traffic is mobile |
Design questions
Do I need UX design if I just want a website?
For a five-page brochure site, usually not as a separate stage; the structure is simple enough to settle in the scoping call. For anything with a form, a booking flow, a checkout or an account area, yes. That is where people are lost and where the money is.
Can you design without building?
Yes. We hand over Figma files with a documented component library that any competent developer can build from. Some clients have an in-house team and only need the design; that is a normal way to work with us.
How many revisions do I get?
Two rounds at each stage, wireframes and visual design, included in the fixed price. In practice most projects use one and a half. If a third round is genuinely needed we usually find the brief changed, and we will say so rather than quietly absorbing it.
Do you do user testing?
For projects where it is justified, yes, usually five to eight people on a clickable prototype. It is remarkable how consistently five people find the same problem that a room of stakeholders missed.
Show us what is not working
A URL, a screenshot or a description. We will tell you whether it is a flow problem or a visual one.